Stankiewicz: Towards trans-European media? Lessons from the French-German and European television channel “ARTE”

Written by admin on 26 December 2008 – 12:31

We publish the talk given at Mittel Media by the anthropologist Damien Stankiewicz, New York University. Damien has carried out extensive fieldwork at the headquarter of the French-German tv network Arte. The video about Damien is published as follows: clip 1 (see also below) and clip 2.

This is his abstract:
The French-German and European television channel “ARTE,” now in its fifteenth year of existence, has a founding charter that requires it to produce programming aimed at “bringing together European peoples.” Yet producers and programmers at ARTE face a number of concrete challenges in creating television programs that will appeal to both French and German audiences. What do ARTE staff have to say about these challenges and about differences between French and German sensibilities? What can ARTE help us to understand about the prospects for a trans-European media space? Damien Stankiewicz, a cultural anthropologist who has completed a year of fieldwork at ARTE, recounts an anecdote or two from the hallways and editing rooms of ARTE.


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The pdf file of Risch’ presentation about IllyWords, at Mittel Media

Written by admin on 23 December 2008 – 16:18

You can download it from here:

illywords1


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Ariella Risch, from Illy: “Reading the brand. The case IllyWords”

Written by admin on 16 December 2008 – 12:26

The chief manager for editorial projects and sponsorships at Illy tells about the soul of IllyWords magazine. Her talk has been recorded at Mittel Media, the event organised by Euregio on 29 October 2008 in Triest.
Follow the links: clip 1 (embedded also below), clip 2 and clip 3.


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Vremec: issues and challenges of advertising within crossborder areas

Written by admin on 18 November 2008 – 20:35

Martin Vremec, from the advertising agency TMedia, shares his point of view at MittelMedia. Clip 1, Clip 2 and Clip 3. The following is Clip 1…:


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Rok Sunko explains (in video) the ethnocentrism of Euradriatic nationals

Written by admin on 6 November 2008 – 11:32

Rok from Valicon explains in three videoclips his powerpoint on ethnocentrism among former Yugoslavian consumers. They are uploaded on YouTube: first clip; second clip; third and final clip.


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One hundred ways to say ’stupid’ in Istria. By Milan Rakovac

Written by admin on 3 November 2008 – 21:24


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Fabio Turel: “Social Networkts and the dictionary of Babel”

Written by admin on 31 October 2008 – 16:27

Fabio Turel from Generali Innovation Lab published the ppt slides he preparred for Mittel Media.


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COO perception and Consumer ethnocentrism in ex-Yugoslavia

Written by admin on 31 October 2008 – 16:19

We publish the powerpoint by Rok Sunko, from the market research company ‘Valicon’, about the prejudices triggered by national belonging within consumption. Download it here (1,8 MB, powerpoint).


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