Euregio Magazine

by Tjaša Škamperle and Enrico Maria Milič

Abstract: There is a perception that consumer products are a direct offshoot of the stereotype that surrounds the products’ countries of origin. “If the product comes from my area I like it more”. These are some of the results of research conducted exclusively for Euregio by SWG and Valicon on Euroregional patterns of consumption

A set of data collected by the Ljubljana-based market research company Valicon, working with SWG in Triest, and commissioned exclusively for ‘Euregio’, provides us with an initial idea of how, within the Euradriatic area, the contents of shopping trolleys are linked to a national identity. Euregio has been able to analyse the questionnaires completed by about 1500 respondents, a representative sample of the citizens of Carinthia (Austria), Slovenia, Veneto and Friuli Venezia Giulia (Italy). Read more »

Rok from Valicon explains in three videoclips his powerpoint on ethnocentrism among former Yugoslavian consumers. They are uploaded on YouTube: first clip; second clip; third and final clip.

We publish the powerpoint by Rok Sunko, from the market research company ‘Valicon’, about the prejudices triggered by national belonging within consumption. Download it here (1,8 MB, powerpoint).